18
Sep
09

Film fights back- on cost.

variety-logo-755571.jpgIt is interesting to read about push back from studios and even producers where cost is concerned- and film is reconsidered instead of digital. 

Some of the thoughts are true, you need a digital imaging technician to do it right, you need a media wrangler, but weren’t those positions already there on film crews (DP, loader, respectively)? Using less film reduces cost, but it also reduces quality- at a time when digital is improving quality with every codec revision. 

Film may still record more latitude, but HDR still cameras are already here so HDR video can’t be far behind. Those few advantages film has are slowly being whittled away, while the advantages digital offers keep increasing. The only one Film may keep, in the end, is as an archival medium, having already demonstrated, in some cases, 100-year stability.

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