Posts Tagged ‘AVCHD Lite

09
Sep
09

Consumer Digital Still HD video shoutout.

If you can get a consumer camera that shoots HD for just a couple hundred bucks, why not load up on the cameras and get multiple angles of an event for next to no cost. img_6430w.jpgPlus, you can move them around easily, perch them in unusual places and you don’t need a half-dozen video camera operators. Sounds great, doesn’t it?

Well, the reality is that the rolling shutter CMOS image distortion in video cameras is just as prevalent in digital still cameras. You can easily see it when you bounce the camera up and down lightly, or pan the camera side to side. Things that you naturally do when you are recording video with the camera in your hands instead of on a tripod. These motions distort the image from what really exists in reality. Camera flashes are partially bad- partially illuminating multiple frames. When you play that back, it looks completely unnatural.

To quantify these CMOS distortions, I secured two brand new digital still cameras that shoot HD video and pitted them side by side in some critical tests and the results clearly demonstrate the difference between CMOS and CCD when it comes to capturing video that faithfully represents what happened.

Continue reading ‘Consumer Digital Still HD video shoutout.’

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22
Apr
09

NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea? Continue reading ‘NAB Marketing 102. Spaghetti’

19
Feb
09

HD Everywhere?

samsung-omniahd.jpg

Well, the 2009 Photo Marketing Association’s annual conference is March 3-5 and it’s expected that most everyone who hasn’t already announced a still camera capable of HD video recording— will at the event. This is not to say that video camcorders are not needed any more. I have already shot video with these new “HD-capable” still cameras… and let me tell all the video camcorders out there: your jobs are secure.

The other shoe to drop recently is the first cell phone to tout HD video recording capability. Personally, I am hoping for about 5 MP of quality pictures, but HD video? I doubt it. The proof will be in the pudding when these things actually ship and the video makes its way onto the web for everyone to critically assess.

Either way, the main problem these devices have, aside from the complete lack of control of “camera” functions while shooting, is video that is plagued with problems… Continue reading ‘HD Everywhere?’